Are you a real estate agent who’s looking to get more clients?
If so, you need to ramp up your digital marketing efforts. Homebuyers are taking their home searches online, so digital marketing is crucial for agents who want new business.
Almost half of all current homebuyers start their home search online, so a well-designed website, online advertisement and other marketing strategies will help real estate agents beat the competition.
Keep reading to learn more about online real estate marketing and how it’ll help agents bring in new clients.
The Best Online Real Estate Marketing Tips
Online real estate marketing might seem complicated, but there are a few easy things you can start doing today that will have a high return on investment.
Here are five digital marketing tips that real estate agents should start using right now:
1. Use Social Media As Often As Possible
Social media can be a huge asset for a real estate agent if they use it properly. Make sure you’re sharing high-quality images of your properties all over Facebook, Instagram, and Twitter. Make sure you’re always linking back to your website, to help with conversion rate optimisation.
You should also stay up-to-date on what people are doing on each platform. Instagram stories, for example, are a big trend. You should be posting daily activities, new listings and other behind-the-scenes moments in your business.
2. Create Valuable Content
Creating valuable content through social media and your website is the best way to prove your worth to potential clients and improve your overall digital marketing strategy.
One of the easiest ways to create content is through a blog. Start blogging today about topics that your clients care about. This will boost your search engine ranking and establish your company as a real estate expert in your area.
3. Don’t Forget Email Marketing
People get a lot of emails every day, but it’s still a valuable communication tool for past, present, and future clients so real estate agents shouldn’t neglect the platform. Just make sure your email campaigns are relevant and provide valuable information, such as new listings.
4. Use Online Advertising
Advertising on search engines, like with Google Adwords, is a great idea for real estate agents because that’s where the majority of people start their home search.
If they don’t search for homes directly, they’ll start searching for agents in their area. Your name should pop up first, or they might give their business to someone else.
People will want to see listings online before they take a tour in person. They’ll also want to share them with friends and family, so make sure all of your properties are online and easy to share around the internet.
Learn More About Online Marketing
Online real estate marketing doesn’t have to be complicated or take up too much time. But if you’re a real estate agent, you do need to spend some time staying up-to-date on the latest trends that will make your business more successful. If you don’t keep up on the latest marketing news, your competition will.
Check out the rest of our website for more helpful digital marketing news and tips to help boost your real estate business. This article on gaining more Instagram followers is a great place to get started.