The name of your clothing brand is among the most important decisions you will make when starting your new company. Your decision will influence all of your marketing and branding, and changing your name later will be an expensive process. That’s why you need to get it right from the start. You can find excellent options for clothing brand names from services such as Namify. Once you narrow down your list, evaluate potential names and try to avoid these common mistakes:
Names that are too complicated, spelled creatively, or hard to pronounce will not resonate with consumers. You should not have to explain your name. It should speak for itself.
Additionally, you should be wary of names that are too long as they may not work well on marketing materials or social media. You want people to be able to find you easily online. Aim for simplicity with your choice.
Similar to Other Companies
Before you settle on a moniker, it’s a good idea to do a thorough online search to determine if there are any other businesses already using that name or a similar one. If so, you risk confusing customers.
You will also need to check with official trademark sources to avoid using a name that is legally trademarked. The U.S. Trademark and Patent Office is an important resource for checking this information.
Overly Specific or General
Clothing brand names that are too specific risk limiting your business’s future growth. For example, you should avoid a name that includes a specific clothing type if you plan on producing a wide range of clothing types.
However, you also want to steer away from being too general. When customers see your brand name, they should feel it’s telling them a story about what your company does or who it is.
Offensive or Shocking
Names that are offensive will only limit your customer base, and shock value fades over time. If you’re considering something that catches attention through controversy, you should try to think about the long-term impact on your brand.
Names that tie your business down to a geographic area can limit your future growth potential. If you believe your clothing brand may one day operate at a larger scale than you’re starting out at, avoid using the city, state, or country names that will not scale with your business.
Additionally, if you plan on selling internationally, you may want to research the meaning of your brand name in other languages to avoid any unintentional negative connotations.
You may be tempted to capitalize on the popularity of buzzwords now, but often trendy language loses its popularity very quickly. Names that seem cool this year may make consumers cringe next year. Instead, focus on finding a name that will stay relevant for years to come.
As you narrow down your list of potential names, you are certain to receive a lot of advice on what makes a great clothing brand name. As you consider this advice, you should also take some time to avoid common mistakes in order to create a name you can be proud of.