Are You interested in knowing how to use SEO for your business?
Businesses are on the boom today, everyone wants to be their own boss and have some service to offer.
Let’s speculate you are a business owner, any business, whether it be a salon, a dog care facility, a restaurant or any other service, now you have started a business but how do you get clients?
Just sit and wish that people just waltz in?
Or go door to door advertising your business?
Or advertising on a large billboard on some road that people might or might not read?
You Should Read:
- How To Use Instagram To Grow Your E-Commerce Business
- Combine Instagram and Email Marketing to Increase Business Growth
- The Beginner’s Guide To Build A Smart Visual Identity
- Role of SEO in Digital Marketing
- Conversion Rate Optimization Best Practices in 2018
- Design your eCommerce Website that can offer Maximum Impact
- Ways to Improve Business Efficiency for Entrepreneurs
Well, you can do all that but there is one other way and that is creating a website.
When you create a website, your services are now online for people who need them, BUT does just creating a website ensure you getting clients and phone calls? No, it doesn’t.
You might be frustrated by now, asking what’s the point if even creating a website doesn’t help you gain clients?
Well, the answer is your website ranking on the top when somebody searches for your products and that my friends, you can do with the help of Search Engine Optimization or SEO.
Now You might have a question, what in the world is SEO? Is it magic? Do I have to learn to code and be extremely computer smart to know it?
A Perfect Definition Of SEO –
Search engine optimization or SEO is the way of increasing the exposure and visibility to your website in any search engine through organic search engine results like Google, Yahoo, Bing, etc.
But, In Simple Words –
SEO is the use of methods to help your website gain a high rank in the search results when somebody searches something that relates to the service you provide or the business you own so that you could get more leads or customers.
For example– If you own a Digital Marketing Institute in Janakpuri, and you have used all the tips you know about internet marketing on your website so that your website is shown in the upper results that would increase your chances of getting a lead.
Does that explain it?
I sure hope it does.
But it doesn’t end just at that!
I am going to teach you some tips and tricks that you can apply on your own to help your ranking in a search engine.
So, Let’s get started!
The First Step for any business would be to make your website as user-friendly as you can. A user-friendly website is a website on which the content is clean, organized, a well-structured website that clearly states where can a user find whatever they are looking for. For example, creating categories so that a user finds it easy to navigate. Also, post content relevant to your site or service you provide, if you post some gibberish or some content that has nothing to with your product, the user would just try to exit as fast as they can.
Before going further, you must know
There are two types of SEO
1. On-Page SEO – this is the SEO methods you apply on your website so that the user experience is smooth as well as you rank higher in rankings.
2. Off-Page SEO – this is the ways one rank their website by working outside their website, like commenting on some other website along with their website link.
In this article, you will learn a mixture of both, but firstly
The next step for you should be Getting on Google My Business, you should claim your business and put it on the map so that your business is easily searchable.
How to Start on Google My Business?
First, you would have to list your phone number, preferably a local number. Then carefully add the categories that best define your business, as specific you can be, the better it is. And then add all the things that you can, like opening and closing hours, description of your business and most importantly photos, preferred if you get a photographer, but you can post pics you click on your own too.
Now that you have your own website and google business listed, what now?
You must create content for your website, add keywords in your content, what are keywords? Keywords are the words that best define your product or business, the words with which your business can be searched with, you can use tools such as the Google keyword planner for this purpose. Choose long-tail keywords such as “best digital marketing institute in WestEnd mall, Janakpuri” is a long tail keyword, it would have less competition and ensure you rank better. Using long-tail keywords makes people likely to engage with your business.
Get your landing page as smooth as you can, and as easily accessible from any device as you can greatly help your rankings, this is done by creating a clean organized view of your website and listing everything categorically. Also posting content that is relatable to your service and defines your products the best.
Get Customer Reviews or Testimonials from your current customers as many as you can, it would greatly boost your credibility and ranking. You can create a separate testimonials page and list all the reviews here, also try to get reviews on your google maps listing.
Now, add a google map on your website in contact page, it helps your business to show up quicker than competitors. You could also add a small google map at the bottom of each page, for getting a better local SEO rank.
You should also submit your business to Local online directories, search on google which is your local online directories and get in contact with them and list your brand name, website, opening hours and contact information.
Next Link Building, it is an important opportunity to show that you are a lively member of the community, also it ensures more traffic to your website. Many businesses know that external and internal linking is important but only a few works on it as it is a little time consuming, but totally worth it.
Getting on Social Media is a good idea, you must get your business page on any social media and post engaging content regularly as to get some activity, it will help you a lot.
And Last but not the least, you can hire an SEO Expert to help you achieve a better ranking, of course, money would be spent but trust me, it will be well spent.
Now you know a lot more about SEO than an average person, I Hope this article helped you and if you are looking to learn more about SEO, internet marketing or digital marketing in general, you can learn from the best digital marketing institute in Delhi, i.e., Digital Technology Institute (DTI).
Digital Technology Institute would teach all you want to know about Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Internet Marketing, Email Marketing, etc. Or the Digital Marketing Course in Delhi, Book a free demo class now!