LinkedIn is one of the most popular online websites for businesses to have profiles on, and for good reason. The LinkedIn community has an astounding 740 million members, so listing your company on the site correctly is a must.
In this article, we’re going to go over the best methods that businesses use to create the perfect “about” section for their company profiles! There are a few things you will want to include in it depending on the type of company you’re creating a profile for – so be sure to read until the end of the article.
For most businesses, the first sentences of the “about” section should be very clear and to the point. Simply state the full name of the company, and what they do. While it may be tempting to include a hook of sorts, it just isn’t professional for the vast majority of businesses on LinkedIn.
We recommend doing one to two sentences depending on how complex the company is. It’s best to not overthink the wording, but try to write formally. An example of a profile on LinkedIn with a good introduction to the company in their “about” section can be found here.
The Mission Statement
This will follow the introduction, and aims to give an overview of what goals the company wishes to accomplish and the problems it has chosen to solve. Basically, why does this company exist?
A good place to start if you’re unsure of what to do is write about what the people that make up the company strive to be. If you’re writing a mission statement for a law firm, for example, its mission statement would probably include something about justice.
This step is not always necessary and can be as simple as stating what the company is trying to accomplish and why. Here’s a good example of a law firm working in a mission statement in their “about” section.
On LinkedIn, your About section will also have some fields displayed for you, and you just need to enter in the information. We recommend filling in all you can, as it will make your profile that much more complete and visually professional.
For starters, they have a field that you can enter in your business website. Instead of including it with the text of your bio, LinkedIn will display your link under bolded letters to give increased visibility. You can also include a business phone number, email address, or other contact info.
We also recommend filling out the remaining fields that will display the industry of your company, the size of your company, where you are located, and when you were founded. While the content of this information won’t necessarily impact how well your company is perceived, the fact that they are filled out at all will improve how the page is perceived.
Not every company is the same, and so not every About section will be written the same. It’s important to write an About section that reflects the company accurately while being short and concise.
For the introduction, we recommended 1-2 simple but polished sentences that state what the business of the company is. Following the intro, you may include a mission statement that goes over the goals of the company, and why it exists. Not every company profile needs a mission statement, but they are always a good addition as they can help people connect with the company more.
Finally, we recommended that you fill in all the fields LinkedIn asks for! A complete and finished company profile will be sure to attract more customers and clients than one that fails to include information.