Did you know that one way to generate sales for your new product is to target your loyal customers? If you want to celebrate new and loyal customers by throwing a launch party, we can help.
In this guide, we’ll go over what you should consider when planning your launch party.
Want to learn more? Keep reading.
What’s the Goal For Your Event?
You want to consider what your goal is during the planning process. Do you hope to increase sales or get media exposure for your new book or product?
Some people will host a launch event so they can build industry relationships. All these goals are different and will need a separate party design.
Make sure you have the goal in mind before you plan. Your goal will help you identify a successful launch party.
What’s Your Theme?
After you pick your goal, you can decide on your theme. Think beyond your book or brand. Try to use the theme to tie the event and product together.
Create a checklist for your party. Your list should include the steps you need to take before your event.
Do you need to hire a musician, research caterers, or pay the deposit for a venue? Add all the items to your list, so you know ahead of time what you’ll need. Make sure everything fits with your theme.
Your budget can help you figure out what your main priorities are for the event. You won’t overspend when you know how much you have to spend.
What’s Your Budget?
Make sure you have a budget for your function. Knowing beforehand, what you can afford will help you plan your event.
Decide what the priorities are for your launch event by looking at your budget.
Learn more about a corporate event budget.
Who Will You Invite?
You’ll want to consider who you’re going to invite to your event. Who is the audience for your service or product?
Invite entrepreneurs, students, and social influencers. You’ll also want to get in touch with reporters, and bloggers will share and promote your product. Who’s on-brand in your business?
If you’re launching a book, can you invite some fellow authors in a similar genre? Ask for book bloggers to attend as well and document the evening or afternoon.
Why Should People Show Up?
What is an incentive for people to show up to your launch event? Consider offering incentives for bloggers and reporters to come to the event.
You could offer a plus one option for bloggers and reporters. This way, they can have a friend or loved one attend as well.
You can give out door prizes, an open bar, and host giveaways.
Where Is Your Event?
Do you know how many people will attend? Make sure you pick out a venue that has enough space.
Don’t book a warehouse venue if you have a smaller guest list. Otherwise, the launch pictures will appear as if the turnout isn’t great.
Look for a venue or meeting place that will suit your guest list and atmosphere. If you are having an exclusive event with a few people attending, get a luxury function room.
Consider the location of the venue. Is it in a place that’s easy to access? Do you already have a current client base? If so, consider hosting your event in a venue near your business.
You could also host the launch party near where the majority of your clients live. This way, your guests won’t have a far distance to travel.
Venues should also be easy to find. Make sure there’s enough onsite parking and that it’s also near public transportation. This way, you can boost the chances of a big turnout.
Does the venue have loading bays, ramps, and large doorways? You will need space depending on what supplies you’re bringing in for your launch.
Showcase Your Service or Product During the Launch
People will go to a launch event because they want to see what you have to offer.
Spend some time sharing about the product or service but do it so in a brief manner. This way, you can make sure the night remains interactive.
People tend to respond well to interactive events. Let them chat with other guests and learn more about your product or service.
Connect With Your Industry
Make sure you use the party as a chance to mingle. You will build meaningful connections and relationships for your future.
Spend time chatting with everyone who attends your event. Aim to follow up with people after the party ends.
The launch party is an investment in your product or business. You will celebrate something new, but you’re also taking a step toward growing your business. Spend money, time, and effort on your party.
Create a Schedule for the Event
You’ll want to sit down and plan out the activities for your launch party. Make sure you create a written copy or keep one on your phone.
This way, your schedule of different activities will help the event run smoothly.
Involve your DJ, emcee, and event staff. Everyone can work together and make the event a success.
Now You Know How to Throw a Launch Party
We hope you found this guide on launch party ideas was helpful. Take the time to create a budget, work on a guest list, and find a venue perfect for the event.
Don’t forget to keep browsing our other helpful resources on technology, business, and more.
