The way you present your company greatly affects the type of clients you attract and the way customers perceive your brand. If potential clients see your company as a small family-run business, you’re likely to attract smaller clients. Whereas if you run a high-end company (or one that appears as such) you’re going to attract bigger business or individual clients.
Obviously, it’s hard to get your company to be perceived as a high-end one and you might even be wondering how to do it? Luckily for you we are here to help!
In this article we’ll give you our best tips on how to make your company look high-end, so you can attract the clients you’re after and meet the goals you have set for your business.
Have Personalised Goodies
One way to recognise a high-end company is to look at their promotional goodies. Small companies wouldn’t necessarily have the budget to spend on branded goodies.
Make your business stand out and appear more exclusive by investing in branded materials that you can hand out to potential customers who come to visit you. Pens, notebooks or even umbrellas, you can find different products that can be customised with your logo.
Revamp Your Office Space
Your office is a reflection of your company. Welcoming potential clients in a tiny, crammed office that looks like someone’s storage cellar is not going to make a good impression.
A well-decorated, modern office will make your company look a lot more cosmopolitan. Just think of all the central London offices and take inspiration from big companies you aspire to be like.
Make sure your office space is neat and tidy and don’t forget about the small details like decoration. A few interior office plants will certainly go a long way.
Introduce a Business-Casual Dress Code
Put yourself in the shoes of a potential customer and imagine the following situation: you walk in for an important business proposal and everyone is dressed in jeans and t-shirts. Not a great impression?
High-end clients are more likely to trust you with their business if your employees look reliable and mature. That being said, you don’t have to have everyone dressed in formal corporate attire. Introduce a smart-casual dress code so that everyone can still wear what they like but look professional in front of clients who visit your office.
Pay Attention to Your Marketing Materials
Your marketing messaging and design can truly distinguish your company from the rest and give it a prestigious feel. If you want to be perceived as high-end then you should definitely make an effort to send this message across with your brand marketing.
Here are some simple rules for creating an exclusive looking brand:
- Avoid using too many colours
- Choose a neutral colour palette
- Don’t use decorative fonts
- Use high resolution images
- Avoid overcomplicating your marketing materials
Make Sure You Monitor Your Online Reputation
Whether you’re offering financial advice or marketing services, people will go online and research your business before signing up for any services. If there are bad reviews, or defamatory news articles, your company will seem quite dodgy to new clients.
Make sure you monitor your company’s online presence regularly. This includes Google searches, social media posts and comments, and even the social media profiles of your employees.
Leave a Great First Impression on Your Visitors
First impressions are important, especially if you’re looking to establish a business relationship with a client. When visitors walk into your office, make sure they are greeted politely and there is an area where they can sit if they have to wait while you’re in another meeting.
A good reception area is what can make your company stand out from competitors.
Ensure Your Company Website Looks High-End
The first thing your clients will hopefully see when they search for your company is your website. A neglected website that looks like it hasn’t been updated since the early 2000s doesn’t exactly scream “up market”.
For your brand to be perceived in the way you want it to, your website needs to reflect your values and messaging. For example if you’re a leading tech brand, your website should look innovative and sleek, if you’re an expert financial advisor your site should be professional and well-written.
If you aren’t tech savvy yourself, hire a professional to design your website and make sure it’s inline with your branding.