Companies must select high-quality corporate promotional products to woo their employees when there’s a holiday season or gifting occasion.
It has several benefits, especially in a thriving metropolitan like Perth. The city has 172,629 registered businesses that recently ended the five-day snap lockdown.
So if your company is planning to distribute corporate gifts to your employees, it’s a good move. In this article, you’ll learn how to choose the right corporate promotional products Perth for your employees.
Select the Occasion
To offer the best corporate promotional products to your employees, you must select the occasion. This can be either New Years’ Eve or Christmas or Easter. Selecting the occasion will make it easier for you to find the products. For example, you can select the gifts themed on the popular Fringe World Festival, Yagan Square Nyumbi, or the York Festival in Perth.
So if you’re gifting for New Years’, you can procure diaries and notepads for your employees. The diaries will help them plan their new year better. Similarly, if you’re gifting for Easter, you can give edible items since these festivals are meant to be celebrated with the community.
Some companies also choose to gift their employees based on their performance. As research points out, this can result in a 22% increase in performance for those employees.
What’s the Purpose?
Corporate gifting has various purposes. Companies like Apple, Google, Starbucks, and even your local retail store send promotional products to their employees. But the purposes vary.
Some companies send out gifts to thank their employees for their contribution. They want to be generous, and that’s it.
But other companies have a more complex goal in mind. They might be experiencing turmoil and quarterly loss. So they send out personalised gifts with motivational messages to inspire their employees. This strategy can work wonders in uplifting the morale of entire team members when the chips are down.
Similarly, other corporates distribute gifts to raise awareness about their upcoming events or product releases. The gifts contain the name of the event or product and its purpose, and thus employees across the board become aware of it.
When buying promotional products, you should consider how your employees are going to be using the products.
If you’re planning to gift custom notepads, do they actually need the notepad? Or are they more active on mobile devices and use software to take notes? If they use any application, then gifting notepads will be less effective.
Likewise, if you’re gifting homeware like a torch, flashlight, you should check if they actually need those products.
If you’re uncertain, then it’s better to give generic items like customised t-shirts, hoodies, or food items, which everyone uses every day.
Don’t Overdo It
When selecting promotional products, it’s essential not to overdo it. For example, it doesn’t make sense to offer items worth $1,000 when you’re paying $3,000 a month to your employees — unless that’s what you wanted to do. It might make sense when you’re offering a performance bonus, and the cost is worth it. Otherwise, it’s best to stay within a budget.
The problem with overdoing it is you’ll find it challenging to purchase gifts for the next occasion. You’d have already dented your balance sheet because of expensive gifting, and now you want to cut back on spending.
Never Compromise on Quality
Everyone wants quality in the products they use. Irrespective of whether it’s a purchased item or a gift, quality matters. And in gifts, it might even matter more.
A good quality promotional product would imply that you really care about the employees. On the other hand, a low-quality product would mean that you took everything for granted. So the purpose of gifting will ultimately fail.
So when purchasing these types of products, you should always look for quality. Remember that gift items are unlike your regular products and have a lot of intangible values. If you’re in Perth, you can visit suppliers dealing with Promotional products in Perth to source your gifting items.