Innovation in box printing is the reason brands are able to identify and incorporate customer expectations right into their CPG boxes. It has changed brand promotions for good.
Some decades ago, printing other than the brand name and logo seemed unnecessary and unattainable. But thanks to the advent of technology, not only businesses can reach out to an expanded audience but small CPG brands can also follow suit. Affordable printing techniques have made it convenient to utilize the many custom box features onto the box covers.
What are the best outcomes from custom CPG packaging?
Expert marketers have highlighted that printing done for branding (and not just for the sake of it) ups the company’s chances of being more recognized among its peers. About 50% of customers say that they are more likely to buy branded boxes from the same company again. Now that is a significant percentage!
CPG companies need brand differentiation more than any other industry. The prime reason is that mostly the markets offer identical items. It becomes compulsory for sellers to use printing features to distinguish their brand from the crowd.
It could be as dramatic as a mix of complicated patterns and colors or as subtle as the brand logo designed diligently. Using a mix of printing effects, brands can justify their existence in the markets and offer something unique to their customers.
If you are among the kind of CPG businesses not sure of how custom printing can impact your profits and sales, then read on.
Here we present some cunning pros of picking exquisite printed features and placing them onto the CPG product boxes.
- Compatible with affordable green material options
Today, governments and customers are greatly focused on shifting towards sustainability. A large part of it is preferring bio-degradable boxes.
Certain sellers feel that they do not have enough printing options for recyclable box stock including corrugated and cardboard. But it is not true! There are plenty of custom printing options that can be utilized on such boxes and make them a part of the overall branding regime.
These typically comprise:
- Using metallic inks
- Gloss AQ, satin, varnish, spot UV, and flood UV coatings
- Soft-touch, patterned, sandy matte, and more lamination options.
- Styling the brand logo with foil stamping, die-cutting, and embossing, etc.
- A colorful pallet to pick the best shade.
When the ordinary brown boxes are converted into customer magnets using modern printing methods, the business is sure to experience higher revenues and profits.
- Prominent graphics
Often illustrations say a lot more than words. Certain CPG items like electronics, CBD, medicines, etc., require graphical instructions. Custom Box printing these on cardboard and corrugated stock elevates their efficiency.
A printing technique called lithographic particularly helps to use pictures. It provides crisper results and is particularly useful on smaller boxes. This also enables customers to get the sublime message at a glance without going through a list of texts.
Lithographic laminations are also available wherein the print is made on paper and then laminated on the boxes for a more premium finishing. High-grade box appeal generates impulsive purchases; a major booster of sales.
- Uniform results on bulk orders
To ensure that branding remains consistent, every CPG box must convey similar marketing content. The brand name, logo, tag lines, signature color combos, and texts must effectively align. Otherwise, the whole branding motto can get misplaced.
Custom printed shipping boxes ensure consistency in printing. Every CPG box resonates with the marketing strategy and creates a ripple effect. This entails the customers noticing elegant boxes and spotting them at all retail points.
CPG companies can order in bulk. It benefits to have a stock of boxes. Especially during holiday seasons, meeting a higher volume of shipping orders can effectively be met with the extra box stock in hand. Bulk production lowers packaging costs that could also improve profit figures.
- Complements the brand story
How can brands reinstate their signature image on customers’ time and over? It takes a persuasive overall branding format that stays with clients even when no advertisements are around.
The brand image printed on the boxes links the boxes with the other marketing drives. They all form together to provide a cunning brand identity that lingers longer in customers’ minds. Customized printing is a tool that can take any shape and include any brand info that can lead to higher customer satisfaction.
A persuasive brand story is what helps us identify and relate to our favorite brands. Apple has been doing so for a long time. The brand logo can be traced anywhere. Amazon is another brand that is rapidly recognized globally. The business ensures that all of its boxes are printed with persistent branding elements.
- Print for the customer demographic
Custom printing is also useful in grabbing the intended customer group. When shoppers visit retail stores and look for their favorite CPG products, the ones packaged creatively stand out. It enhances the chances of the brand getting picked in a loop.
The box designs, colors, and printing effects have a compound impact on customers. They form positive feelings about CPG companies that offer products in premium boxes. Anything offbeat catches customers’ imagination and compels them to be loyal to the branded boxes.
- Provide worthy unboxing experiences
Whether the CPG items are bought at the stores or shipped to their locations, the process of them being opened by customers is a crucial one.
The latest unboxing trend is personalized messages. Printing these on prominent box spots like the inner opening flaps or notes placed inside the boxes highly impress customers. Little creative additions like these have great effects on the sales potential. The unboxing videos are seen by many buyers. It is also a productive way to spread brand awareness without incurring additional expenses!
Invariably, custom box printing is a true marketing partner for CPG companies. They can easily grab the opportunity to extend branding within their financial means. Such printing techniques are here to stay!