Forty-five percent of the world’s population is using various social networks. That translates to 3.48 billion social media users.
In 2018, 366 million new people began using social media.
Snapchat is one of the most popular social media applications. With 187 million active daily users, the average Snapchat user spends 25 minutes a day using the app, and 60% of Snapchat users are under 25 years.
Social media began as a communication tool. Today, it is a powerful marketing tool that connects businesses with potential customers.
Want to generate leads and engagement? Read on for 5 social media marketing strategies every business owner should try.
1. Create Goals to Address Business Challenges
Before creating your first social media strategy, ask yourself this – what do you want out of social media? Do you want to create brand awareness, generate leads, or boost brand engagement? Or would you like to provide support and build a community around your business?
Understanding why a business should engage in social media helps you set SMART goals. For instance, gaining more than 1 million Instagram or Snapchat followers in 2019 is a tall order. To create goals that are attainable, use the SMART goal setting strategy.
2. Create Buyer Personas
As a business, social media marketing allows you to humanize your brand. As a powerful marketing tool, it provides an opportunity to connect with people. To connect with potential customers in a personal way, you need to understand them.
Want to know how to create buyer personas?
Start by looking at your database and check for trends. For instance, how are your potential customers consuming your content?
With this in mind, you can now create solutions to address the problems your customers have. Also, align your products to solve your customer’s problems.
Tools you can use to identify trends include Twitter and Facebook analytics. You can also use Google Analytics. When identifying trends, use specific keywords.
3. Develop Your Approach
Now that you have set your SMART goals and created your buyer personas, it is time to develop your tactics. These tactics should focus on how you are going to market your brand on social media. By doing so, you get to achieve your goals.
The best approach is to create awesome content. By producing original and unique content, you get to address your customers’ problems. This can drive traffic to your website, increase brand awareness, and generate leads.
Want your Snapchat videos and photos to have an element of fun? Create your own filter with Snapchat geofilter maker in minutes. By doing so, you bring your videos and photos to life.
4. Research Your Competitors
If you are not aware of this, your competitors are already on social media. To stay ahead of your competition, perform a competitive analysis. This will allow you to understand your competitors and their strategies.
Also, the analysis will allow you to spot opportunities your competitors have missed. For instance, if your competitors are dominant on Facebook or Twitter, explore Instagram.
5. Carry out a Social Media Audit
How do you know if your social media strategies are working? How do you identify customers you have connected with on social media? Which promising social media platform have you not explored yet?
By carrying out a social media audit, the questions above and more will have answers.
How do you conduct a social media audit? Create a template, and track your social media accounts. Identify your best content, and test the performance of your strategies.
Check your audience demographics and find out which platforms are working for you.
Creating Social Media Marketing Strategies like a Pro
Social media marketing strategies are important to your business. To ensure they are successful, track and check your results. You may find some of your social media strategies may not work. Don’t worry. Re-evaluate and carry out the A/B tests.
In search of more tips to create a winning social media marketing strategy? Check out our blog.