Every business needs to put themselves out there. It’s the only way your business can thrive and survive, especially as the world moves faster day by day. Not advertising is like not existing at all. While having prints and other traditional ads is a good thing, it’s easy to get lost in a world that continued progress and evolves. All the technological advancement and digital noise will definitely bury your business if you don’t keep up with the changing times which is why your business needs to start digitizing, and you have to do it fast! At least before the trend changes again and then you’ll have to get with the new program again—which will probably not happen for a long time yet but you know, best get on with the time. Besides, if you’re not sure where to go or how to get started on your digital signages, there are many companies who will be more than happy to guide you. Companies like OnQ Digital are some of the reliable ones, so don’t hesitate to inquire and ask for help. Here are the top 5 reasons why your business needs to start doing digital signage advertising.
Timely and Faster Timetable
As mentioned, your business needs to get on with the times. Aside from being updated on the trends, the prep time and launch time for digital advertising is faster and more convenient. Gone are the days when you had to prepare your materials over half a year before your launch. Traditional media used to require a lead time of at least six months before launching. This is because you need to do the layout, go through testing, and print out your material before you start your campaign. These days, you can launch an ad as quickly and as easily as posting something on social media. This makes your materials timelier and more relevant to your audience as everything moves so quickly these days.
Digital advertising gives you more freedom to create new experiences for your audience or users. Call it to gimmick if you will, but these experiences help with the recall and brand awareness which is then converted into sales. People want something fresh, something different and something that they’ll remember. Gone are the days when advertising is merely printing something out. Now it’s about the experience you give your audience. It’s more visual, more interactive, and more insightful. With the power of technology, the possibilities are endless! And since it’s easy to change and update your digital ads, all you need to do is think outside the box.
Doing it digitally makes it easy to tweak things up depending on your “gimmick” and of course, depending on the season, let’s say during Christmas and other holidays. You can do a Christmas version of your ad and then, later on, change it to New Years after the 25th of December before switching it back to the non-holiday themed ad. This is something that traditional media cannot offer, the liberty to edit what is already existing and switch between variations and so on. And the best part is, if there are sudden changes like moving your event dates or promo, you can easily update it, unlike traditional ads where once the materials have been printed, cannot be changed any longer. Your layouts and concepts can also be used in your different online channels making all of your advertising materials cohesive. It now becomes a more effective and well-rounded campaign.
You can go interactive and have your customers engage with your digital ads. You can choose to put up digital signage in your shop or get a slot in ad spaces and use these for added customer experience. A good example would be like the digital directories that you see in the malls. Putting digital signage will allow customers to browse, search, and review your promotions and various offers in a way that they’re interacting with the board.
New creative advertising is less expensive than traditional media. Before signages are stagnant and the message remains as is unless changed. This means that the purpose of the message could be lost over time especially if you do not frequently update it. This means that you need to constantly change your advertising and go through reprinting, reinstalling, and all the various manual work that comes along with it. It is more expensive and time-consuming. With digital signages, you can just copy your material, schedule it from a computer, and make changes quickly and more conveniently.
There are many more reasons why your business should do digital signage advertising. It makes your business more accessible and incorporated with the daily lives of your customers. So if you’re not doing it yet, it’s time to get your creative juices flowing and start investing in going digital.