You know how important to rank high in search engines. Your business actually depends on it if you want to be able to get new customers on a regular basis.
In fact, over 93% of all internet traffic is from a search engine. The traffic you get from search engines has a 50% chance to turn into a store visit.
If you want to take advantage of search traffic, you have to rely on SEO experts to help make that happen. Hiring a professional SEO agency is a smart move because SEO is complex.
Read on to learn how you can hire a top-notch SEO agency that will drive business to you.
How to Hire a Professional SEO Agency
When you’re vetting SEO agencies there are two types of SEO to know about. There’s white hat SEO, which abides by the rules and guidelines of search engines.
There’s also black hat SEO, which uses quick and spammy methods to get your site to rank high very quickly. You’ll rank well until Google realizes you’re going against its guidelines and penalizes your site.
You want to make sure that you work with an agency that uses white hat SEO methods. Here’s how you can tell the difference by asking these questions when you hire an agency.
What’s Your Process?
A professional SEO agency has a process to rank a website in a legitimate way and they’re not afraid to share that process.
SEO takes a lot of research into your target market to find the right search terms to rank for. They also need to understand how SEO fits in with the rest of your marketing efforts.
They may have a system in place to get backlinks to your site or to improve the technical aspects of your site.
Have You Worked with My Industry Before?
It’s important to work with an SEO company that has worked with your industry before. The reason why is because they’ll already understand the competitive landscape and which search terms should be targeted.
They’ll also be able to understand what it takes to rank for the top keywords in your industry.
How do You Stay Up to Date?
SEO changes all of the time. The methods to rank a website in 2012 aren’t the same methods you’d use to rank a site today. They’re actually considered to be spammy.
Google makes about 500-600 changes to its algorithm every year, and it’s important for your SEO company to stay abreast of those changes.
Do You Have References or Testimonials?
You want to hire a professional SEO agency that has a track record of success. They should be able to supply you with testimonials or case studies that show steady improvements for their clients.
Hiring an SEO Agency
It’s important for your business to stand out online. One way to do that is to have your site positioned for success in search results.
That can easily drive traffic and sales to your business. You don’t want to have to learn SEO yourself, which is why hiring a professional SEO agency is a smart business move. With these questions, you’ll be able to tell which companies legitimate and which ones can hurt your business.
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