A B2B company needs to know exactly how they have to market their brand to the potential audience. This is because the target market of a B2B business doesn’t consume the content as an average customer does. Following the trends and behavior of a typical customer isn’t going to help you in B2B businesses. For B2B and B2C businesses, you need to segment your content for each set of audience.
If you’re dealing with B2B operation then you don’t need to worry about consumer content at all rather you need to find out how the potential customers are engaging and interacting with the content available on your platform. This will help you in developing a smashing strategy for B2B marketing. Most of the B2B marketers think that their marketing strategies still need working and is in the early stages.
91% of B2B businesses are utilizing the potential of content marketing to reach to their potential audience. But the above metrics clearly show that maturity level of content marketing is all over the board. So it is safe to say that all marketers can use some improvements to make their strategy all the more effective. That is why I’m writing this article to help you tailor your content strategy better.
· Focus on the latest technological advancement:
You really need to target technological advancement into your content. As the stats have shown that technology is the most popular topic which is widely consumed by B2B audience.
The best way to do this is by discussing the new technological advancements within your company as well as the new happening in the industry. It can be some new amazing software, gadget, hardware or some other equipment you have in store or are launching in the near future.
This totally makes sense. Just think what another is seeking from another business? Well, nowadays it is mostly the top-notch technology to keep up the pace with the growing technological demands. They all are researching the latest technologies which can make their operations easier and secure for them.
For example, a software house can be seeking a high-speed internet from some company to keep their operations running at all times. They will shortlist a few high-speed internet providers in their state. If your business is located in Omaha then Xfinity is your safest bet. Xfinity deals are reasonable and they also provide exclusive servers and high internet speed packages for the businesses. You can see their packages here https://www.localcabledeals.com/Xfinity/Bundles.
· Blog Content:
A technology company needs a blog more than they think. You may think that corporate blogs don’t work but it is clearly not true. Interesting content and your distribution are what that matters. A good blog requires great efforts to make the blog a great success.
You’ll be surprised to know that 76% of B2B marketers publish blogs and 73% of them publish cases to intrigue the audience. Well, you shouldn’t miss a second to capitalize on this opportunity otherwise you’ll fall behind your competitor. We all know it for a fact that b2b marketing is a competitive field. Because when a client creates a relationship with another business, it’d be difficult for you to get their business.
Running a credible blog which provides valuable information would provide you an edge. The blog will help you attract the potential audience. 96% of B2B buyers want to consume the content from professionals which exactly know what they are writing about.
You can become an industry leader in a very short time. All you have to do is to publish content frequently to establish strong credibility. Create content funnel to know exactly what percentage of the audience is visiting you, at what point the audience leave your content and what percentage of the audience is converting through your content.
Your content can be good, but who needs just good stuff? Creativity and innovation are what track you the audience. Figuring out creative ways to communicate with your B2B audience is a task. Infographic is a very effective way to tract the potential audience.
Science has shown that the brain processes 60,000 times faster than that of the words. And the visuals have a longer impact on the brain. 90% of the information transmitted to our brain consists of visual content. In the case of B2B, 76% of buyers think that infographics are a very major part of the buying process. And provides the necessary information readily available to the audience.
· Social media presence:
Most of your potential audience is sitting behind their computer screens surfing through your online platforms which also involve social media. There are several social media platforms but the most professional of them is LinkedIn. It is specifically designed for businesses to reach out to professionals and other businesses. So making an active presence on professional social media platforms is important. The below graph shows the effectiveness of social media platforms for B2B businesses.
· Search engine optimization:
When we talk about blogging we cannot miss SEO. Prioritizing on SEO is crucial to the success of a digital strategy. You’re not only a B2B target-er but also a customer for some other business. Stats have proved that 81% of B2B purchases start with a search engine. Obviously, no established company will get attracted by paid ads, rather they will dig down the content available on your blog and website to decide better. So, content is king in B2B.
· Know the peak hours of your audience:
Knowing the peak timings of your audience is highly important in content marketing. Certainly, you’d want to make your content live on the peak timings so it can get the maximum exposure and views. B2B targeting is more sophisticated than that of the B2C audience. Customers can be available at all times but the business will only be available in particular timing.
Knowing the audience best is highly important for B2B marketing. I hope the article would have given you a great understanding of the engagement behavior of your targeted audience. If you have any other queries drop your comment so that we can address them.