Business spending on SEO initiatives is touted to reach $80 billion by 2020, making SEO an overly popular marketing strategy by any standards.
Part of its overwhelming popularity lies in its low cost-high rewards strategy that helps grow and retain a solid customer base over time.
SEO goes beyond a company’s visibility and searchability to provide more value. But why should businesses really care about SEO?
These seven reasons should offer some insights as to why business SEO is useful regardless of business size and industry.
1. Increased Visibility
Let’s start with the most apparent function of SEO.
SEO makes your business easier to find through organic searches. This is made possible by the use of keywords likely to make up the keywords customer use when trying to find a business in your niche.
2. Higher Traffic and Conversions
Visibility brings more traffic to your website or company blog. This is, however, dependent on strict adherence to Google’s best practices.
These best practices are based on algorithms that are changed, updated and continuously improved. Although this makes the working system more effective, it can be difficult to navigate for first-timers.
In this case, companies can enjoy more profitable outcomes by engaging a reputable SEO company.
By getting high numbers into your website, you significantly improve your chances of conversions.
3. Business SEO Provides Customer Data
While a new business has little data to go by, SEO can give more business-specific data.
One form of data you can collect in this way is conversion funnel data. A conversion funnel takes you through the phases of a customer landing on your site to them `churning or making a purchase.
This is data you can use to improve your site.
4. Low Investment
Let’s face it; all businesses prefer to invest the least amount of money but reap huge gains.
SEO epitomizes this, making it a great option for both start-ups and established companies as well.
However, SEO is not a magic pill. You must be patient to see the results.
5. Improves User Experience
Improved user experience is one of the more prominent benefits of SEO.
With all other factors being equal or having negligible differences, user experience is a major differentiator.
Quality SEO utilizes a stellar user experience. This makes it easier for your customers to find what they are looking for faster, more easily, and with the least number of clicks.
6. It Is Measurable
With proper analytics and tracking tools, you can be able to measure the success of your SEO efforts.
This is done by understanding the results expected from the specific SEO efforts.
If say, you are aiming at improving organic traffic, this can be measured by the number of new visitors to your site.
From this, you can then measure the number of conversions, the amounts in purchases and finally, your total revenue from these changes.
7. Helps Build Credibility
SEO compliments content creation. As a by-product of adhering to SEO policies, your business will create useful content for your audience to consume.
In turn, this helps an enterprise position itself as an authority in its niche market.
Optimization also helps you rank prominently in organic search results.
User views factor into this as well. The higher you rank, the more visible your business becomes.
Are You Looking to Increase Sales?
If you’re aiming at more conversions, business SEO is the way to go.
Ultimately, good SEO will also fetch you a loyal audience and increase customer engagement and interaction.
Check out our business section for more insights on digital marketing.