Although it has been more than 20 years since Bill Gates popularized the phrase “Content is King,” this catchphrase still applies in the digital world today.
Content is still a powerful tool that helps organizations create brand awareness, boost authority, connect with their audience, build trust, and capture sales. When coupled with a great looking site, businesses can achieve all these goals and even more.
However, to have a website that encourages conversions and online sales, you can’t merely publish any post that you or your staff wrote. Although you and your team know the ins and outs of your business and are in a great position to write articles, there is more to creating content than describing your products or sharing your expertise with others.
To have a successful website, all pages should only have well-written, high-quality content. This is where a freelance copywriter can help you.
A seasoned freelance copywriter will help your website stand out from the rest, effectively capture the attention of all visitors and turn them into paying customers by:
1. Showcasing your brand
Copywriters will take the time to know about your company and products or services in depth. Because of this, they will create content that highlights your personality and gives visitors a clear picture of who you are and what you offer.
Reputable writers will ensure that all content will showcase your company’s strengths, specialties, and value proposition. They know how to create posts that convey your business tone and personality.
These experts will do this in ways that visitors will remember your business, which will facilitate better brand recall.
2. Creating engaging content
Experienced copywriters present content in a thought-provoking way. They will ensure that readers will find all posts interesting so they will be encouraged to interact with you.
From the selection of topic, tone, and format, a professional copywriter will make sure the content will catch and sustain reader interest.
In addition, the best writers make sure that their posts are written in such a way that indicate the website owner or admin is always ready to answer queries. Because of this, visitors will be encouraged to participate in online conversations. This will help boost customer engagement and move them along the sales funnel.
3. Talking to visitors on a personal level
Aside from familiarizing themselves with your business, copywriters will take the time to research and know your target audience. They will use the information to create content that visitors will find useful and have value in their life.
They will also use the information they gathered to come up with posts that connect with website visitors. Copywriters will use catchy or trending words and phrases — ones that resonate with your target audience. Moreover, they will come up with thoughtfully-written content that expresses your goal of fully satisfying your customers.
When you have these types of content, you will boost your trustworthiness. This, in turn, will reduce the doubt and anxiety of your potential customers and help them move towards the next stage of the buyer’s journey.
4. Crafting content that answers the six big questions
Today’s consumers want to get as much information as they can about each brand they are considering and products or services they need. If they find everything they require on your website and are satisfied with what they have read, your chances of increasing conversions will be much higher.
Because of this, it is important that the majority of your content answers the six crucial questions: who, where, what, when, why, and how.
Expert copywriters can create content that provides visitors crucial messages such as the key people in the organization, their location, products or services, and all information website visitors would want to know.
However, they will do this in a way that it is not confusing; with their skills and years of experience, they can create blog posts, headlines, and other types of content that are concise, clear, and will point the visitor to the right page or step.
5. Boosting your search engine ranking
Finally, if you work with a copywriter that has knowledge of SEO, you will have content that will help push your website to appear on the first page of search engines.
Writers with an SEO background will know the right number of words each post should have, how to feature targeted keywords correctly and use local modifiers. By implementing these strategies, they will produce reader-friendly content that will appear prominently in relevant, organic search results.
Additionally, they can create metadata and customize on-page strategies that will help your website achieve a higher ranking.
Lastly, in order to continuously rank higher on search engines or maintain a good position, you need to upload new posts frequently. You can have a fresh SEO-friendly blog articles on a regular basis without spending time writing them by simply working with a professional copywriter.
If you want to get more from your website, make it popular, and turn it into a selling machine, you won’t go wrong with hiring a copywriting expert.
Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s experience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analytical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice.
During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.