Since the invention of the world wide web in 1989 by Tim Burners-Lee, we have been enticed and intrigued by how many possibilities there are on the Internet. And in this day and age, we can’t help but be dependent on our gadgets and devices that make our lives easier. Here are the 4 Steps to Implement Secure Web Push Notifications
And this is our reality now. We live in a world where letters are no longer sent through the postal service, and to see someone from the other side of the world is done with just a click of a button on our phones.
And most of the things we need to do, from work-related projects to school assignments and presentations, we rely on our laptops and computers to help us with our daily needs. Almost everything we have to accomplish everyday needs the Internet for it to be successfully done.
Why may you ask? Well, the world wide web has tons and tons of information about almost anything under the sun. And we need its help to achieve our needed goals.
Now, as we all know, websites are a complex collaboration of a lot of things. Depending on what kind of website you’re at and your purpose, you will most likely find what you’re looking for in an instance if you do proper research. For example, you are a student trying to find the best college for you.
Surely there will be a lot of factors to consider. So what do you do? You go to the web. You start there because it’s the only place where you can ask your questions and have statistically backed-up answers for your inquiries.
Imagine you have already found a good website, and you are scrolling through all their programs to see how good the school is. When all of a sudden a little box at the bottom pops up out of the blue and asks you if you need help knowing what curriculum they are offering.
Some people who are not used to the Internet may find this odd. And sadly we have to admit, most of them immediately click the small “x” button to close the pop-up. Well, if you know exactly what those pop-up do, you will think twice before closing them.
Website Push Notification
These “pop-ups” are called push notifications. They are small bubbles that pop up during the time you are on a website to give you notifications about a lot of things. The messages depend on what kind of website you are on. Like if you are looking for shoes, then the message may say you are qualified for a discount by using a certain coupon code.
These notifications are forms of communication directly from the company running the website itself. It is a quick way to inform the visitors about their promos, offers, or discounts available. Basically, it’s their way of showing you what else they can offer.
Push notifications were first introduced by Apple in 2008 along with the introduction of iOS 3. Later on, Android OS and Microsoft have adapted the process as well. And it has been done by most websites since it can be a good marketing strategy. Not only that, when push notifications are included on a website, customer retention and an increase in audience traffic are prevalent.
Why Should Your Website Use Push Notifications
Traditional websites that have been on the web for a very long time have never heard of push notifications before. And yes, they have still made sales and acquired loyal customers in the process.
But that was then and this is now. Our current reality is of technology and advancements. Sadly, those who will not be able to keep up may not have a bright tomorrow ahead.
The power of push notification is something that, if done correctly, will make a huge impact on how your customers interact with you and your products. Not only that but these notifications let you have full control over your channel.
Advantages like being able to automate your notifications based on the user’s behavior, where you can have the right opportunity and timing to further fuel up their interest. Still not convinced? Well, these are other reasons why you should integrate push notifications in your company.
1. You Can Easily Provide News and Updates
Put yourself into the customer’s shoes. You are a huge Cubs fan based on how many times you have searched on the Internet details about your favorite team and what time their games are but were not able to watch the game since maybe you are at work or doing something important.
And you come home, completely forgetting about the game. Then you receive this notification. Suddenly you are invigorated because of this news.
That is the power of push notifications. As a company, you are giving your audience updates about the news that is relevant to them. And when they click on the notification, it will automatically be converted to website traffic. That’s how easy it is.
2. Reduce Carts That are not Checked Out
When you have a store that offers products of different kinds to customers, there may be times that customers will see a product and believe they want to buy it. Only to not complete the check out because they changed their minds.
This is typical though. And it happens to a lot of companies. One way to bring this customer back is to send them to push notifications that will include a possible discount. Not a lot of people can refuse a discount. So, this gives you a second chance to get that customer back that not all online stores have, all because of your notification that came at the right time.
3. An Awesome Way to Showcase New Contents
What’s a better way to announce new and upcoming updates on your products than sending them through push notifications. This is a great way of letting them know what to look forward to. And that’s not all, these updates will make them feel like they are valued as customers because they are one of the few people who know first hand the latest products in your market.
How To Implement Push Notifications Successfully?
Now that we know the what and the why it is time to start exploring the how. What are the steps we have to follow to fully utilize push notifications?
1. Think of Compelling Contents
It is very important to craft contents that are exactly what the customers need. And also, the content must be directed to your intended audience. Adding visuals can further enhance the meaning you are trying to convey.
Any content that is not creatively done is sadly a waste of time and money. No customer will be enticed even if you send them dozens of notifications. So make sure the content you have included in the notification will be eye-catching and will want your audience to know more.
2. Include Social Media Proof
Almost everyone has a social media account. And it is something that we use almost every single day. Use this fact to build an audience using social media accounts. From then, you can provide a link in your notification with the opt-in trigger that directly points to your profile.
One thing you can also add is statements from the customers who have already purchased and used your product. This is a very effective marketing way because people will trust other people’s ratings since they have first-hand accounts of the product itself.
3. Only Send the Right Notification at the Right Time
Send a notification based on your customers’ interaction with your website or company. You can get automation tools such as A/B Testing, which will help you find out which type of push notification engages your audience more.
You can also use proxy servers such as SSL proxy to send those notifications through a powerful proxy server. This will also help you with your security.
Sending reminders that your intended audience prefers is imperative since the customers will most likely engage if they are interested in what you are offering.
4. Offer Opt-in and Opt-out Options
It is strictly based on the customer whether they will allow your push notification or not. So to counter this, you may include an opt-in option for them at the very beginning. But with this, you must not also forget to include the opt-out option.
Why? Customers will feel more empowered and more likely to trust you because they don’t feel like they are being forced to stay when the time comes that they want to stop the notifications.
The opt-in message is the most important message you can send to your customers. It single-handedly provides the opportunity for a potential customer to be a full-fledged buyer. Therefore, it is important to make that opt-in option content as persuasive and as informative as possible.
A push notification is a way for companies to send vital updates and information to their customers. Not only that, but it is also a way to engage potential customers into buyers by bringing to their attention the importance of your product and what they need it.
I hope you find this article informative. If you have any comments or suggestions, feel free to leave a comment down below. We love hearing from you!